August is when the UK property market is culturally recognised as a quieter month when the target buyers are away, and most people’s minds are set on enjoying summer instead of house hunting. Even though it is more of a challenge than in more active months, it is not impossible to sell if you have the right strategies to make your property stand out and appeal to those few serious buyers. Here are some tips to help you sell your property faster in August.
Enhance your Property’s Appeal
First impressions can have a lasting impact on potential buyers, and the exterior of your property is the first thing a buyer is going to see. Make use of the summer to have your garden looking fresh and tidy. Mow your lawn, plant colourful flowers that add beauty to the garden, and so on. A well-maintained garden will create a welcoming atmosphere, and it will make your property more appealing. Furthermore, ensure that the exterior of your home is clean and attractive, with no flaking paint or broken fixtures.
Stage your home for summer
Staging your property to reflect the season might increase its appeal to potential buyers. You can use light, airy fabric for curtains and pillows or add fresh flowers to lighten the space and offer a burst of colour. Open windows to let fresh air in and create a cool and comfortable environment in your property. Highlight relaxation spots like the patio and garden.
Declutter your space
A clutter-free house appears huge and welcoming. Take time to declutter each room by removing personal items and extra furniture. This will let the potential buyer imagine their things inside the house. Organise cupboards and storage areas to give an idea of how much storage space your property has to offer.
Get Repairs and Minor Touch-Ups Done
Before you list your property, address potential issues to prevent delays and increase buyer confidence. Have your home fully inspected for any minor repairs that need attending to such as leaky taps, missing or broken tiles and faulty electrics, then fix them. Give your walls a fresh coat of new, but very neutral paint and ensure all fixtures and fittings are in full working order.
Professional Photography and Virtual Tours
If you plan to list your property online, high-quality professional photography is important. Make the most of the natural summer light and take good photos of what your house offers. You can also consider hiring a professional photographer to take pictures that make your property stand out. Since a lot of people are away on holiday, virtual tours are an excellent option to take into consideration. It allows buyers to explore your property without having to visit it.
Flexible Viewing Timings
Since many people are on holiday in August, you must be flexible with viewing timings. Prepare to accommodate evening and weekend viewings that fit potential buyers and their schedules. If you are going away for the holiday, appoint a trustworthy property agent who will make the viewing arrangements when you are unavailable.
Effective Marketing
The key to reaching potential buyers in quieter months is effective marketing. List your property on all major property websites prevalent in your area and market it further through social media channels. Create catchy headlines and descriptions that catch the reader’s eye and bring out the best features of your property. You can also run targeted ads to reach people actively searching for properties.
Work with a local agent
.A local agent can help sell your property thanks to their knowledge of the area and the market. By understanding the local area and using strategies to turn potential buyers into actual buyers, agents can make a significant impact on a sale.
Jonathan Rolande, a Founder of NAPB says: “Thousands of sellers give up on the ‘standard’ market every year and members of The NAPB are standing by to purchase homes across the country. I always suggest considering the standard market first – the price will usually be higher but it comes with the risk of high fees and an uncertain outcome too.”
