Looking Back – Property Week in Review

There’s no denying that the current outlook in the property sector remains grim. However, amidst the challenging circumstances, there is a glimmer of hope in the form of decreasing inflation, a small win we should celebrate. As we navigate through this tough period, it’s essential for everyone in the sector – be it estate agents, landlords, developers, or letting specialists – to take a step back and objectively assess our operations.

Estate agents, often burdened with substantial costs and offering free services until a sale is complete, are integral to the industry. They actively contribute to local charities and community projects, maintain well-kept offices, and support local businesses after work. Despite the challenges ahead, we must recognise that change is inevitable in any market, and this is an opportunity for us to evolve and adapt. While there might be casualties, it won’t be an extinction event; instead, it’s a chance to come out stronger and with fewer competitors when the market reinvigorates.

Survival is the name of the game for now. Controlling expenses becomes crucial – spend less than you earn, question every bill, and scrutinise your costs. Staff expenses are often the highest, so it’s essential to assess their commitment to weathering the storm with you. Reevaluating your portals and marketing strategies is a must. Ensure they bring in valuable leads and convert effectively. Be strategic with leafleting and paper marketing, focusing on results rather than vanity. Trim unnecessary subscriptions and negotiate better deals where needed.

Utilities can also drain your funds, so find the best rates available. Minimise mail expenses by exploring alternative communication methods like email, WhatsApp, or texts. Analysing online spending is vital, ensuring that PPC clicks yield substantial results. It’s time to explore new income streams, like increasing fees or leveraging social media’s potential for cost-effective marketing and impressive client engagement. Even if you’re not in lettings, it’s never too late to start and create a steady stream of small but regular income.

Highlighting the unique value you offer compared to competitors is crucial in standing out. Embrace the new normal and adapt your approach to the market’s changing landscape. By staying proactive, strategic, and innovative, we can defy the odds and thrive in these challenging times.

Jonathan Rolande

Jonathan Rolande (MNAEA MICBA MARLA) began in the property business in the late 1980’s and is a Director of House Buy Fast and helped to found The National Association of Property Buyers in 2013. He has worked closely with The Property Ombudsman to develop a Code of Practice for Residential Property Buying Companies.