The National Association of Property Buyers (NAPB) was set up in 2013 to support people working in the quick-sale property market. It now includes almost 50 trusted companies that buy homes for cash, and more join each year. NAPB helps homeowners decide if selling to a professional cash buyer is the right choice for them. It also gives honest advice about the benefits and possible downsides of this way of selling. Today we meet Elliot Castle of We Buy Any Home.
Who are you, and what’s your background?
I’m Elliot Castle, the founder and CEO of Castle Property Group. I started out in property over 15 years ago with very little, just a real interest in how the market works and a desire to do things differently. Over the years, I’ve built a group of property businesses that help people sell quickly, invest smartly, and reduce costs where they can. I’ve made a lot of mistakes along the way, but that’s how I’ve learned what works.
Where is your company based?
We’re based in central London, but our reach is national. We’ve got teams working across the UK, and we’re proud to be able to help sellers and investors from Cornwall to the Highlands.
Where do you purchase property?
Anywhere there’s a deal that makes sense for the seller and the buyer. Our companies buy and sell homes right across the UK – houses, flats, you name it. We’ve seen the full spectrum, from city centre apartments to remote countryside cottages.
What are your company’s core values?
We’re big on five things:
- Being agile – we adapt fast.
- Getting things done – no fluff, no endless meetings.
- Innovative thinking – we challenge the norm.
- Working as a team – no egos, just results.
- Making people feel welcome – inside the company and out.
Do you have customer reviews online?
Yes, across all our brands like We Buy Any Home, Sold.co.uk, and StampDuty.com. We always encourage people to read reviews and do their homework, we know how important trust is in this industry.
What are the company’s biggest challenges?
Keeping up with how fast the market moves. Sellers’ needs are changing, regulation keeps evolving, and buyers expect more transparency than ever, which is a good thing, but it means we have to stay sharp and stay honest. It’s also a challenge balancing growth with staying true to what made us successful in the first place.
What’s the most unusual property you have bought?
Tough one, we’ve bought some odd ones over the years. One that stands out was an old pub that came with a parrot that wouldn’t leave. We’ve also had properties with secret rooms and collapsing floors. There’s never a dull week.
What’s the key to running a successful property business?
Stay honest. Know your numbers. And keep things simple. You’ve got to understand what people actually need, whether they’re trying to sell fast, invest wisely, or just get a straight answer. If you look after people and don’t overcomplicate it, you can build a business that lasts.
Where do you see the Professional Property Buyer industry going?
It’s maturing. When we started, the space was a bit wild west. Now, people expect more transparency, proper regulation, and clear value. And that’s exactly where it should be heading. I think we’ll see more consolidation, more professionalism, and more tech helping sellers and buyers make faster, better decisions.
Thank you for your time, Elliot!
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